Bay Point Labs
Cannabis & Hemp Testing lab
Project Scope
- Brand Development
- Web design
- Content strategy
- SEO Optimization
Bay Point is a compliance testing lab that offers consulting services to cannabis farmers, distributors and manufacturers in California.
BPL wanted to establish its brand and online presence, making it visually compelling, trustworthy and coherent. The company also wanted to set itself apart from its competitors.
BPL wanted to establish its brand and online presence, making it visually compelling, trustworthy and coherent. The company also wanted to set itself apart from its competitors.
My role
As a co-founder of Bay Point Labs it was understood that the PhD holding scientist would be in charge of the lab work while I would take care of everything related to brand and marketing. In collaboration with teams across Europe, and Philippines I designed and developed all the web and marketing assets, SEO optimization strategy and customer experience for our company.
Style Guide
Our goal with BPL style guide was to make sure its identity — logo, colors, typeface, icons, and photography — will be consistent in every situation, from business card to stickers.
Team/Credits
Timia M
CEO
Gabriel M
Director
Laszlo D
CMO
Linda J
Content writer
Denise T
Front End Dev
Tibor B
Product Management
